Univ.-Prof. Christoph Fuchs, PhD
Professur für Betriebswirtschaftslehre – Marketing an der Fakultät für Wirtschaftswissenschaften
Curriculum Vitae:
2004-2008 PhD, Faculty of Business, Economics, and Statistics, University of Vienna, Austria
2008-2010 Assistant Professor, Aarhus School of Business, Aarhus University, Denmark
2010-2013 Assistant Professor, Marketing Management, Rotterdam School of Management, Erasmus University Rotterdam, The Netherlands
2013-2014 Associate Professor (tenured), Rotterdam School of Management, Erasmus University Rotterdam, The Netherlands
2015- Guest Professor, Rotterdam School of Management, Erasmus University Rotterdam, The Netherlands 2015 -2021 Professor, Chair of Marketing, TUM School of Management, Technical University of Munich, Germany
since September 2021 Professor of Marketing at the Department of Marketing and International Business, University of Vienna
Research Areas:
* Personalization
* The Value of Transparency
* New Product Development
* Psychology of Artificial intelligence
* Value of Human Labor
* Creativity
"My research is situated at the interface of marketing, technology, and human behavior. I am particularly interested in studying how technological changes affect the behavior of firms, consumers, and society in general. My research is empirical in nature and relies primarily on experimental data but also on correlational data." (Christoph Fuchs)