Press Service

You have published exciting research results or are planning an event related to the University? Our press team is your first point of contact and is happy to support you with mailings sent out on the occasion of your latest publication (peer-reviewed, results from FWF or EU projects) and academic conferences or events that take place on behalf of your Department/Faculty/Centre.

What we need from you

For this purpose, we need a text template (approx. 1 DIN A4  page). Please contact presse(at)univie.ac.at with details about your publication or event before you write a text template. We will get back to you and let you know how to proceed. For publications, this template should, for instance, include the following information:

• content of the publication
• contextualisation of the results and
• description of the results' relevance for society
• short summary of the academics involved and their research interests

On the basis of this text, the press team drafts the press release. Of course, we will issue the final text only once you have approved it.

How to write the text template

1. The title is concise and highlights the fundamental results.
2. The lead contains all the basic information. It provides answers to the following questions: Who? What? When? Where? How? Why?
3. The text includes the relevant details. The text starts with the main information and ends with details that are of less importance.
4. Please use short and clear sentences instead of complex sentences or technical and foreign-language terms.
5. Personal details of the academic who may be contacted should comprise the name of the responsible person, his/her address, telephone number and e-mail address. This information is required so that journalists know who to contact in case of questions. Thus, the contact person has to be available by phone on the day the mailing is sent out.

We help you reach out to your target audience

The Corporate Communications unit maintains a database which is continuously updated and contains several hundred media representatives. We select the recipients of each mailing in accordance with your topic. This ensures that your press release is always sent out to the intended target audience.
Please do not hand out the final press document to journalists prior to the specified dissemination date and always contact us in case of relevant press inquiries occurring before that.